How I improved lead generation with AI agents

I have been developing AI tools to simplify life for small business owners. Recently, I experimented with AI agents to capture leads for small businesses after operating hours. I targeted the pool services market in a major Texas city, a busy market with plenty of demand during the hot summer months.

Google Ads + AI agent

I created a landing page for a pool service company, complete with a phone number managed by my AI agent.

Then, I launched a Google Ads campaign. I learned a lot about my traffic sources with Google Ads' powerful analytics, revealing that almost all visitors accessed my site on mobile, with a significant portion being female.

In just one day, we secured our first lead: a customer looking for a deep clean for their pool.

The call came in at 5:11 PM, just after most pool service companies in the area had closed for the day. Without the AI agent, this lead would be lost. Instead, my AI agent answered the call, gathered essential details from the customer, and assured them that a quote would be provided soon. This increased customer retention, preventing them from seeking services elsewhere.

Deep cleaning services can range from $140 to $200 per month, and we generated this lead at a cost of just $43.41, without any SEO optimization.

Facebook + AI agent

Next, I experimented with Facebook Ads, which cover Facebook and Instagram. With Facebook Ads, customers can call the business directly and bypass the website, saving user clicks. This makes Facebook ads extremely efficient on mobile devices.

Setting up Facebook Ads took just minutes and we quickly saw results. Facebook Ads generated leads swiftly with less effort, and most importantly, you do not need to create a website—just a phone number. It's crucial for small businesses to actively source leads and business opportunities without relying solely on a website or SEO.

Facebook offered better value for ad dollars. Through Facebook, one customer called at 5:37 pm and requested patching holes and fixing water leaks in their pool. Leak detection alone can cost up to $500, with total repairs around $1,300. We only spent $12 on ads to generate $1,300 of business.

Conclusion

Combined with my AI agent, both Facebook and Google ad campaigns successfully generated leads for the pool business after operating hours—leads that would have been lost otherwise. With AI, we captured new leads at a low cost. We spent less than $2 on my AI voice agents to capture and forward these leads to local businesses while generating thousands of dollars worth of potential business. 

This AI agent can be applied to any small local business:

• Cleaning services

• Electricians

• Plumbers

• Contractors

• Landscaping

• Boutique Hotels and AirBnBs

• Health Clinics

• Chiropractors & Massage Therapists

• Bakeries

• Real Estate

• Professors/Academics

• Financial Advisors

• Accountants

• and more…

There is huge potential for AI tools to transform how small businesses find leads. With AI, we can capture valuable leads at any time of day at a low cost.

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If you’re interested in capturing more leads for your business, feel free to reach out at [email protected]